Whenever the name DinTaiFung is mentioned, the first thing that people think of is small, delicate steamed dumplings. It’s only natural to associate the two, after all. But where did the famous DinTaiFung name come from? What were its origins? This is the story of how the DinTaiFung legend came to be.
The founder of DinTaiFung was Bingyi Yang, born 1927 in China’s Shanxi Province. In the summer of 1948, Bingyi Yang decided at the age of 21 to leave the KMT-CCP Civil War in China behind. He boarded the ferry “Hualien” and decided to seek his fortune in Taiwan with an uncle there. With the help of his uncle’s wife, Yang found his first job in Taiwan – as a deliveryman with “HengTaiFung”. Being honest and hard working, after two years the owner put him in charge of the accounts and the store’s inventory. At the age of 28 Yang married Penmei Lai who also worked at “HengTaiFung”. He continued working at the cooking oils store for another 3 to 4 years until the owner’s other investments failed. Weighed down by the other losses, “HengTaiFung” was eventually forced to close its doors. Bingyi Yang was now 31 years old. Left unemployed by the closing of the oil store, Yang and his wife decided to start up their own business. They weren’t sure what they should call it though. After thinking about the matter for some time, Yang decided that since he bought his oils wholesale from “DinMei Oils” and got his start with “HengTaiFung”, he would name it “DinTaiFung”. This would also show how grateful he was for the kindness of HengTaiFung’s owner and his wife. Thus “DinTaiFung” was born. It was now 1958. Telephones weren’t easy to get back then and the number that DinTaiFung still uses today – 23218927 – was purchased from a Control Yuan commissioner who happened to be a fellow Shanxi native. While buying the telephone number, Bingyi Yang also asked the commissioner Youren Yu to write the characters for the shop sign “DinTaiFung Oil Store”. More than forty years later the sign is today still on display at the entrance of DinTaiFung’s Xinyi Store.
With the reputation and connections that he established at “HengTaiFung”, “DinTaiFung” quickly established itself on the market. With the profits from their business, Yang and his wife managed to find the money to buy a shop front on Xinyi Road. They moved their oil business here and this is today the site of DinTaiFung’s Xinyi main restaurant. When tinned salad oil went on sale around 1980 it completely changed how consumers bought their cooking oil. Business at “DinTaiFung” plummeted with Yang and his wife both thinking: “We need to do something!” Just as Yang and his wife thought that this was the end of their business, opportunity knocked. Taking the advice of Mr. Tang, owner of the “Fuhsing Garden” restaurant, Yang and his wife turned one half of their shop over to making and selling steamed dumplings. The quality of steamed dumplings at “DinTaiFung” soon captured the stomachs of customers. Though the store never advertised, word-of-mouth brought in more customers and the business took off. “DinTaiFung” soon stopped selling oil entirely and became a full-fledged restaurant. This was also where the legend of how “DinTaiFung” became an international brand began.
At DinTaiFung, we put the customer’s needs first. This is both what we aim to deliver and strive to achieve. Our highest expression of our service philosophy is to meet customers’ expectations before they have even voiced them.
At DinTaiFung, we expect the highest standards in our production process. Everything from the selection of the raw materials, the processing of ingredients, the flavoring and cooking as well as table service must meet the strict standards that we set for ourselves or they won’t be delivered to the customer’s table. We are constantly seeking new improvements. Every step of the process must be quantified, all production methods standardized, our service friendliness personified, the management systemized, our techniques modernized and all personnel properly trained and educated. Only then can we maintain the superb quality of our product and this is what DinTaiFung’s quality philosophy means.
The insistence on gourmet cuisine is part of our responsibility to customers. What customers want is to satisfy their palate and if this isn’t satisfied, no matter how cheap the prices may be the food will not be worth eating. At DinTaiFung, we have insisted on remaining true to the original taste. When customers visit us again, they can enjoy that taste again and be satisfied once more. Hygiene is another important factor. At DinTaiFung, we not only want our customers to enjoy delicious food but also take hygiene seriously. The inside and outside of the kitchen and restaurant are regularly cleaned and sterilized. Strict standards are also enforced for our ingredients ensuring that nothing past its due-by date or of dubious origins make it into our inventory. The freshness and cleanliness of products at DinTaiFung is something that every customer can taste.
When Bingyi Yang, the founder of DinTaiFung, passed the reins to his son Jihwa Yang, total quality management and improved service became the watchword at DinTaiFung. What had been a small eatery was transformed through corporate management to meet international hospitality standards. This not only served to make Chinese cuisine famous but also made DinTaiFung a world famous brand. At DinTaiFung our dedication to our products far exceeds our interest in profit margins. To us, our customers’ expectations will always take priority over profits.
1958 - DinTaiFung founded by Bingyi Yang as an oil retail shop
Jan 1993 - One of the top 10 gourmet restaurants in the world, The New York Times, 1993
Oct 1996 Shinjuku Restaurant was opened in Tokyo, Japan
May 1998 Yokohama Restaurant was opened in Japan
Oct 1999 Kumamoto Restaurant was opened in Japan
Mar 2000 Nagoya Restaurant was opened in Japan
Mar 2000 Los Angeles Restaurant was opened in California, U.S.A.
Nov 2000 Central Kitchen was established
Dec 2000 “The Legend of DinTaiFung” was published by Global Views Magazine
Jan 2001 Hongciao Restaurant was opened in Shanghai, China
Mar 2001 Kyoto Restaurant was opened in Japan
Dec 2001 Zhongxiao Restaurant was opened in Taipei City, Taiwan
Dec 2002 Karetsuta Restaurant was opened in Shiodome, Japan
Jun 2003 E-shopping was available in Taiwan
Sep 2003 Tamagawa Restaurant was opened in Tokyo, Japan Paragon Branch was opened in Singapore
Nov 2003 First gourmet show in New York City, U.S.A.
Apr 2004 Nihonbashi Restaurant was opened in Tokyo, Japan
May 2004 Osaka Restaurant was opened in Japan
Nov 2004 Junction Restaurant was opened in Singapore Xinyuan Branch was opened in Beiing, China
Nov 2004 Second gourmet show in New York City, U.S.A.
Apr 2005 Senayan Arcadia Restaurant was opened Jakarta, Indonesia Akebono-cho Branch was opened in Japan Tampines Mall Branch was opened in Singapore
May 2005 Xintiandi Restaurant was opened in Shanghai, China
Jul 2005 Japan’s eleventh DinTaiFung restaurant opened in Sendai
Jul 2005 Seoul Myeong-dong Restaurant was opened in Korea
Mar 2005 Listed as one of the top 10 wonders of Taiwan by Reader’s Digest
Nov 2005 Third gourmet show in New York City, U.S.A.
Dec 2005 Ikebukuro Restaurant was opened in Japan
Dec 2005 Wisma Atria Restaurant was opened in Singapore
Mar 2006 Ranked by New York Leisure Magazine as the must-visited tourist destination
Jun 2006 Pondok Indah Mall 2 Restaurant was opened in Jakarta, Indonesia
Jul 2006 Raffles City Restaurant was opened in Singapore
Oct 2006 Seoul Gang-nam Restaurant was opened in Korea
Dec 2006 Fuxing Restaurant was opened in Taipei City, Taiwan
May 2007 Shinkong Restaurant was opened in Beijing, China Super Brand Mall Restaurant was opened in Shanghai, China
July 2007 Plaza Senayan Mall Restaurant was opened in Indonesia
Sep 2007 The Gardens Restaurant was opened in Malaysia “Paragon DinTaiFung” was issued by The CITE Publisher
Nov 2007 Pacific Place Mall Branch was opened in Indonesia
Dec 2007 Tianjin Restaurant was opened in China Invited to the Gourmet Show in Great Britain and France by the Ministry of Foreign Affairs
Jan 2008 Silvercord Restaurant was opened in Tsimshatsui, Hong Kong
May 2008 Yu Garden Restaurant was opened in Shanghai, China
Jun 2008 Seoul Mok-dong Restaurant was opened in Korea
Jul 2008 Sydney Restaurant was opened in Australia
Sep 2008 Invited to the State Banquet
Dec 2008 Jurong Point Restaurant was opened in Singapore Modern Plaza Branch was opened in Beijing, China
Jan 2009 Tienmu Restaurant was opened in Taipei, Taiwan
Jun 2009 DinTaiFung souvenirs were launched
Jul 2009 Bundang-gu Restaurant was opened in Korea The Legend of DinTaiFung—On-Air
Aug 2009 SWFC Restaurant was opened in Shanghai, China
Nov 2009 Partman Restaurant was opened in Shanghai, China
Dec 2009 313 Somerset Branch was opened in Singapore
Dec 2009 DinTaiFung was honored as the presentative store of Taipei City in 2009
Dec 2009 Xintiandi Restaurant in Shanghai was selected as one of the top restaurants by The Miele Guide 2009/2010
Dec 2009 Tsimshatsui Restaurant in Hong Kong was awarded 1 Michelin Star
Dec 2009 Yee Wo Branch was opened in Causeway Bay, Hong Kong
Dec 2009 XingYi Restaurant in Taipei was selected as the top Asian cuisine by The Miele Guide 2009/2010
Dec 2009 Honored by the Taipei City Government as the top 100 restaurants in 2009
Dec 2009 Honored by the F&B magazine as one of the top restaurants in Northern Taiwan in 2010
Apr 2010 MIXC Outlet Restaurant was opened in Hangzhou, China
May 2010 RWS Restaurant was opened in Singapore
July 2010 Marina Restaurant was opened in Qingdao,Shandong
July 2010 Hsinchu Restaurant was opened in Taipei, Taiwan
Aug 2010 Xindan Branch was opened in Beijing, China
Nov 2010 Seattle Branch was opened in Washington, U.S.A.
Nov 2010 Marine Bay Link Mall Branch was opened in Singapore
Nov 2010 Serangoon Branch was opened in Singapore
Nov 2010 Din Tai Fung was honored Superior Commercial Service Brand
Dec 2010 Silvercord and Yee Wo Restaurant in Hong Kong were awarded 1 Michelin Star
Jan 2011 Mall of Indonesia branch was opened in Indonesia
Feb 2011 Empire Subang branch was opened in Malaysia
Mar 2011 Hakata Branch was opened in Japan
Mar 2011 Jamsil Branch was opened in Korea
Jun 2011 Ningbo Branch was opened in China
Jun 2011 Ningbo Branch was opened in China
July 2011 Taipei 101 Branch was opened in Taiwan
Aug 2011 Thailand Branch was opened in Thailand
Sep 2011 Star City Branch was opened in Australia
Nov 2011 Emporium Pluit Mall Branch was opened in Indonesia
Dec 2011 Silvercord Restaurant in Hong Kong were awarded 1 Michelin Star
Dec 2011 Taichung Restaurant was opened in Taiwan.
Dec 2011 Marina Bay Sands Branch was opened in Singapore.
Dec 2011 Katong Branch was opened in Singapore.
Feb 2012 Banqiao Branch was opened in Taiwan.
- Continue to maintain our high standards in quality, technology, hygiene, service and management.
- Enhance our service staff’s appeal and continue to improve our friendly service.
- Continue computerizing our operations to improve our services and efficiency.
- Maintain and develop unique new products.
“First” stabilize “Then” develop our restaurants in Taiwan and overseas
(it’s more important to cultivate one good restaurant than try to open as many restaurants as possible).
- Strengthen our brand and corporate culture.
- Continue to improve employee benefits, education and training.